While many businesses will have trade marks, many of those trade marks are not registered with IP Australia.
Registration of a company name, business name or domain name does not give a business exclusive ownership or rights to stop others using the name – only a registered trade mark provides that protection.
What is a Trade Mark?
A trade mark is any word or symbol which a business uses to identify itself and convey to its customers what they do.
Trade marks are the centerpiece of a business’ brand and are critical to developing and growing it.
All businesses should invest in protecting their trade marks.
The Value of a Trade Mark
The value attributed to the goodwill of businesses who also sell the associated trade marks and intellectual property, is significantly enhanced by the registration of trade marks. Also, stopping competitors from using a similar trade mark is much easier if the business’ trade mark is registered.
Why should a Trade Mark be registered?
Registering a trade mark will ensure the best legal protection of a business’ most valuable marketing asset.
Confirm the ownership of the trade mark;
Stop others from using the same or similar trade mark;
License the trade mark or associated products or services; and
Sell the trade mark.